Category: Data
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Is Antitrust Law Appropriate to Regulate Google and Facebook?
Recently Makan Delrahim, Assistant Attorney General for the Antitrust Division of the U.S. Department of Justice, publicly criticized Google and Amazon for their ruthlessness and size, actually and provocatively citing past government breakups of big private utilities like Standard Oil. If you’re surprised that someone in Trump’s DOJ would poke big business and invoke the
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A Deeper Look at Segmentation
The main takeaway from a discussion of segmenting is to stop sending the same emails to everyone. But there’s another important takeaway for those doing digital political campaigns: people are not all the same, everybody brings unique and important perspectives into your campaign, and acknowledging that goes a long way towards getting supporters to help
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Budgeting Your Digital Field Program
Use a simple calculator to estimate voter ID costs and frequency per contact method to help you determine where to deploy volunteers and how much you’ll need to spend to reach your goals.
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Growing a Congressional Campaign Email List: Append vs. Acquire
One of the biggest challenges in running a Congressional race is keeping up the required fundraising pace. Email fundraising can help take some of the pressure off the candidate, but how to grow your list? After starting with friends and family, it basically comes down to append vs. acquire. Here’s why I think a good
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Winning from the Ground Up
The new CTO of the DNC has already notched up a big win in Virgina, where the Democrats and aligned “WinVA” poured staff and new distributed field tools into the House of Delegates race, winning net +15 seats (three seats are still too close to call – in the balance are control of the Legislature
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The Email and Contact Data Append API
Whether you’re running for city council with a vote goal of 2,200 people, or for President with a goal of 65 million, your campaign needs the best contact data to increase the number of connects to those voters. Mailings can cost up to $1 each – every address had better be right. For targeted calls,
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Get your money right (with lead validation)
Back when I was working at NationBuilder, we all got a laugh out of a video that comedian Jon Lajoie (“Taco” from the hit series, “The League”) made to poke fun at successful producers and actors who use Kickstarter and crowdfunding for their projects. In the video, Lajoie asks for $500,000,000 just for the hell
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Is the wrong kind of data killing the Democratic Party?
Last week in Politico, Dave Gold, founding partner of the mail firm Bouchard Gold Communications, wrote that over-reliance on data models since Obama’s 2008 campaign has contributed to the epic fails of the Democratic Party: loss of 63 seats and control of the House, loss of 11 seats and control of the Senate, loss of 13 governorships,
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Uncle Sam Calling
American consumers really hate robocalls. The FCC says automated calls are the number one source of their complaints. However, that doesn’t change that it’s now legal for U.S. government agencies – including Congress – to use automated dialers to hit up your cell phone for official business. In fact, one of the groups that recently
CampaignAdvertisements.com: Digital Consulting & Ad Strategy. 