Tag: Accurate Append
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A Deeper Look at Segmentation
The main takeaway from a discussion of segmenting is to stop sending the same emails to everyone. But there’s another important takeaway for those doing digital political campaigns: people are not all the same, everybody brings unique and important perspectives into your campaign, and acknowledging that goes a long way towards getting supporters to help
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Winning from the Ground Up
The new CTO of the DNC has already notched up a big win in Virgina, where the Democrats and aligned “WinVA” poured staff and new distributed field tools into the House of Delegates race, winning net +15 seats (three seats are still too close to call – in the balance are control of the Legislature
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Get your money right (with lead validation)
Back when I was working at NationBuilder, we all got a laugh out of a video that comedian Jon Lajoie (“Taco” from the hit series, “The League”) made to poke fun at successful producers and actors who use Kickstarter and crowdfunding for their projects. In the video, Lajoie asks for $500,000,000 just for the hell
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Landscaping needs complete data…who knew?!?
Guest post from Roger Buehler The two things that I absolutely HATE to do more than anything else is landscaping and sales, and it’s all due to what was the worst job I ever had: selling lawn aeration. For those of you not up on their horticulture, lawn aeration involves taking a machine with a
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A ‘clean’ email list
For much of my four years at NationBuilder, I worked on email deliverability – either directly monitoring the results of our customer email blasts, or working with the delivery director on thorny deliverability issues and strategies and documentation to help our customers get more out of our email product. I always look at bulk email
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