Tag: data append
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A Deeper Look at Segmentation
The main takeaway from a discussion of segmenting is to stop sending the same emails to everyone. But there’s another important takeaway for those doing digital political campaigns: people are not all the same, everybody brings unique and important perspectives into your campaign, and acknowledging that goes a long way towards getting supporters to help
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The Email and Contact Data Append API
Whether you’re running for city council with a vote goal of 2,200 people, or for President with a goal of 65 million, your campaign needs the best contact data to increase the number of connects to those voters. Mailings can cost up to $1 each – every address had better be right. For targeted calls,
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Email marketing isn’t going away – better get yours right
guest post by Jeff Swift Email marketing is an incredibly resilient strategy. Despite regular predictions of its demise – often citing the advent of Facebook, Twitter, Google Wave (RIP), and now SnapChat – email simply isn’t going anywhere. People open their emails. They click on links in their email. And they are motivated to donate
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Landscaping needs complete data…who knew?!?
Guest post from Roger Buehler The two things that I absolutely HATE to do more than anything else is landscaping and sales, and it’s all due to what was the worst job I ever had: selling lawn aeration. For those of you not up on their horticulture, lawn aeration involves taking a machine with a
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Uncle Sam Calling
American consumers really hate robocalls. The FCC says automated calls are the number one source of their complaints. However, that doesn’t change that it’s now legal for U.S. government agencies – including Congress – to use automated dialers to hit up your cell phone for official business. In fact, one of the groups that recently
CampaignAdvertisements.com: Digital Consulting & Ad Strategy. 